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Branding
Campo disciplinario / Disciplinary field :
Administración de empresas
Nivel del programa / Program level :
Posgrado/Postgraduate
Pais / Country :
Brasil
Idioma / Language:
Inglés/English
Fecha de inicio curso : 14/08/2026
Fecha de terminación : 18/12/2026
Objetivos o resultados de aprendizaje
Analyze branding and its importance in the context of marketing decisions, considering the impacts on regionality.
Temáticas de interés
VERONICA FREITAS DE PAULA
veronica@ufu.br
+5516997865100
Descripción
Associate Professor at Universidade Federal de Uberlândia (UFU), in Brazil. PhD in Production Engineering from UFSCar, Master's in Business from FEA/USP, Bachelor's in Business from FEARP/USP. Professor of the Graduate Programs in Business Administration and Organizational Management at UFU. Research interests: Marketing, Brand management, Channels, Supply Chain management Courses taught in English: Branding (for grad and undergrad students); Innovation and Industry 4.0 in the Supply Chain; Special Topics in Business and Management